// the story
Wine, without the airs.
No cellars, no swirling, no tasting notes nobody asked for. We shot the brand the way its people drink, honest, unfussy, and a little bit loud.

37.81° S, 144.96° E
Melbourne
Type: Short-form cinematic
Strategy, Ideation, Direction, Cinematography, Photography, Editing, Colour
Vinomofo built a business by taking the snobbery out of wine. We came in to help re-build the brand's visual language, photography and video that looks like the people who actually drink the stuff, not the ones who lecture you about it.
No cellars, no swirling, no tasting notes nobody asked for. We shot the brand the way its people drink, honest, unfussy, and a little bit loud.








